I’ve had this on my mind since September, but it’s been a hectic period, and I couldn’t find the time to kickstart this series. If I hadn’t delved into connecting Chat GPT and Sitecore, I’d be experiencing major FOMO. Indeed, if you’re in the tech world and haven’t dabbled in the innovation of the decade, you’re missing out.
Verndale, the company I work for, organized an internal AI hackathon program that motivated me to sign up and work on something related to Sitecore.
So, the first step was brainstorming, as always. I had a team for this, but I had a soft spot for my favorite combo, Sitecore + Chat GPT. I started gathering ideas from existing resources. I came across some cool videos demonstrating the integration of Chat GPT with Content Hub, but it didn’t quite align with our project’s objectives. Our project was all about creating landing pages, and my part was to enhance these pages that were already rapidly generated. Then, a lightbulb moment occurred – how could I incorporate CDP/Personalization into these landing pages to attempt one-to-one personalization scenarios using Chat GPT? Bingo!
I believed the idea made a lot of sense and added value, so I delved deeper into the whole workflow. Here are my thoughts, a brain dump, if you will:
Imagine I know this user – perhaps they clicked on an email link. Remember, this is a hackathon, not a real project, so imagination is the key.
Now, I know this user, and since it’s CDP, I potentially know their location out of the box. Can I do something with that?
So, based on this context and location, can I create a one-to-one personalization variant using Chat GPT? I directly experimented with some examples on the completion endpoint using Postman, and the answer was a resounding YES. Chat GPT was able to provide the nearest dealerships based on the user’s brand affiliation. Bingo!
It’s as simple as that but scalable across various scenarios.
In my next post, I’ll discuss how I implemented all of this.